· 4 Tips for Developing and Promoting a Technical White Paper 1. Find Your Purpose. Before the first draft, determine the purpose of your white paper. Discuss the · How to write a technical paper or a research paper by Michael Ernst. This document describes several simple, concrete ways to improve your writing, by avoiding some Guideline #2: Every section of the paper should tell a story. (Don't, however, fall into the common trap of telling the entire story of how you arrived at your results. Just tell the story of the results Length of Paper The length of a technical paper is not to exceed 5, (CCP Technical Paper word count is a minimum of 2, words) words . This includes everything from the title · Retell the gist of your paper. In one to three sentences, review the main points and go into detail about why what you created is important. The best strategy here is to rely on well ... read more
About TWA. TWA Editorial Board. Invalid Credentials. Sign In. Sign Up. Forgot Password? Sign Out. Browse by Topic. TWA Departments. Share Close extra sharing options. Show Search Search Query Submit Search. It's not too late to provide your input on SPE's new Strategic Plan -- please give your guidance on future directions through our survey. You are our industry's future. We need to know what is important to you. March 6, By Ronald Dusterhoft ,. The Way Ahead. Twitter LinkedIn Pinterest YouTube Show more sharing options Share Close extra sharing options.
Morrison Members of SPE and other energy industry professionals rely heavily on technical papers and technical journal articles for exposure to and communication with customers, other industry professionals, governments, and investors worldwide. Why Publish? Enhance company prestige. Widely published companies enjoy name recognition that can lead to substantial business gains and public investment in company securities. Enhance author prestige. Professionals with a great body of work may attract business to their companies. Professional organizations often require members to demonstrate continued technical leadership and practice within the industry.
RELATED ARTICLES MORE FROM AUTHOR. Moving Tips. What Are The Things You Should Do After an E-Bike Accident? What is Japandi Bathroom Remodeling? Nina Smith - November 2, 0. Annabell Olsen - November 1, 0. Gin Kenpachi - October 31, 0. Terry Reid - October 29, 0. Nina Smith - October 28, 0. We provide you with the latest breaking news and videos straight from the entertainment industry. com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.
com, Inc. or its affiliates. Contact us: zoyamccoy [at] demotix. EVEN MORE NEWS. Using Tracking Expertise to Revolutionize Remote and Hybrid Work November 1, Moving Tips October 31, For instance, CustomWritings is an essential custom essay writing service that guarantees you original samples. Instead, you need to coordinate a lot of data to end up with a personalized yet representative final statement. Correspondingly, there are at least three steps that can give you a perfect conclusion. Here they are.
The best way to learn how to craft quality essays in this field is through practice. Nevertheless, the right approach can minimize the necessary effort while maximizing the results, so the tips above will definitely come in handy while composing a technology-based work from scratch. However, you might still struggle a bit, which is completely fine, too. Join our newsletter for tech tips, reviews, and exclusive deals! Please confirm your email address in the email that we just sent you. Kevin is a tech-head that loves writing about a wide variety of topics.
He has been a ghost writer for almost two-decades and when not tapping away at the keyboard, he enjoys a good bottle of wine, a good documentary, and chilling with his Pit Bull - Bocephus.
As B2B technology purchases grow in length and complexity, decision-makers rely more than ever on content that provides them with facts and research rather than advertising. A technical white paper is not a datasheet, nor is it an advertising tool for your product. It's a piece of long-form content written to tell prospects a story about an industry problem and a solution. More than a case study or list of features and benefits, the technical white paper helps businesses build authority and trustworthiness with their target audience and illustrate their expertise. A common technical white paper definition is a document that sets out to explain a business problem and a tech-based solution to that problem.
A well-written white paper speaks to those tasked with finding solutions as well as the decision-makers who hold the purse strings. As a top to middle-of-the-funnel piece of content, a white paper functions as a lead generator and lead nurturing collateral. Think of a technical white paper as a mini-textbook about a specific business problem and one or more ways it can be resolved. At the end, you can present the idea that your product is one of the solutions. At its best, a technical white paper establishes the thought leadership and authority of your business in the industry.
By developing a white paper, you not only create an opportunity to gain information about a prospect for follow-up, but you also make the content available to share across purchasing teams and as a resource to explain issues and resolutions to non-technical team members. A major benefit of offering a technical white paper is that the audience is self-selecting. An uninterested party is unlikely to download your paper, so you can feel confident that the information you gain is from those who are motivated to buy. With that in mind, it's crucial to aim for the correct audience. Keep it narrowed to your ideal customer. As white papers have become a popular marketing tool, many prospects are savvy enough to understand that you will be gathering their information.
However, this is not the time to go for the hard sell. Use the data for lead nurturing and allow buyers to conduct the journey at their own pace. The typical technical white paper format is between six and 12 pages long, including the cover sheet. Anything shorter is unlikely to convey enough appropriate information. Anything longer may overwhelm the reader. If your white paper is expanding past the twelve-page mark, you may need to break the subject into smaller chunks and develop a separate document for each. The first page of your white paper is the cover page. It contains the title in an attractive design, a subtitle, and your company name and logo.
If a second party sponsors the white paper along with you, that name and logo should also appear. The meat of the technical white paper begins on the second page with an introduction, abstract, or executive summary of the topic. The introduction is where you hook your prospects into wanting to read more. Think of this as the teaser for the rest of your story. A technical white paper tells the story of a business problem and its solution. By articulating the business problem, you let prospects know you understand their business and industry. Present the business problem in two or three paragraphs. Use short paragraphs and concise language to make the information readable. Be sure to include background information such as where the problem may originate or how the issue is impacting the business.
In this section, show the impact the problem has on business in lost productivity, revenues, waste, and other business metrics. Don't be afraid to get into the nitty-gritty, but try to avoid industry or technical jargon. This piece must speak to readers of various levels of technical knowledge. Without making it all about your product, show how a new technology or process can be designed to resolve the business problem. Speak about how the product works in general, then begin to apply it to the business problem you illustrated. Instead, take the problem apart and show how it can be solved with the right business tools. Without turning it into a sales pitch, you can offer some detail about how your solution works.
Mention why your company developed the product. Apply your product to the problem in the form of a case study or create a visual of how your offering saves time or increases productivity. Then, start explaining your specific product and how it works better or differently from other solutions. Include information about increased revenues and the expected ROI. Develop everything you need to nurture the lead from the top of the funnel to the bottom. Maybe your next step is an email drip sequence that continues to provide small bits of knowledge about the industry, offers contact information, or simply shows that the door is open when the lead is ready. Complex technical products were never meant to be sold by cold-calling, and almost never will you be able to wrap up one of these sales after a single pitch.
Smart marketers and salespeople understand that it takes time to educate leads, provide information without pushing for a sale, and allow the lead to come to you. Leads who come to you are motivated buyers more likely to end in a sale as well as a satisfying long-term relationship where future sales are possible. The first and last sections of your technical white paper should be the shortest, and both should offer overviews or summaries of the business problem and solution. These sections should take up no more than one-third of your white paper combined.
Reserve the remaining two-thirds of the white paper for the problem and solution. Statistics from well-respected resources provide authority and objectivity to your discussion. Industry analysts, independent organizations, government agencies, and experts in the field are all excellent sources of statistics. Always cite the source of your information to increase your authority and to avoid copyright issues. Use case studies to illustrate how your product or solution helped another customer. Case studies are easily consumed stories about how and why your solution is essential and useful. They are more compelling than a list of statistics or instructions alone. Quotes from industry influencers and thought leaders add a human voice to your white paper.
Finally, provide a list of helpful links or sources so your readers can go deeper if they wish. Some of these may be resources you used for statistics or case studies. Others can be links to industry or trade websites, books about the industry, and news articles. You are building awareness, not selling, so be subtle and thoughtful during the development process. Before the first draft, determine the purpose of your white paper. Discuss the concept with key stakeholders in your company. To narrow topics, look to data analytics and research industry trends. Ask customer-facing salespeople about the questions they receive as they speak with leads. Use a tool to generate topics. If you have several stakeholders and subject matter experts, create a synopsis to ensure everyone understands the purpose and subject of the paper.
Now is the time for everyone to voice any objections or ask for changes. Take the white paper a piece at a time. Do your homework before sitting down to write, because the more time you spend planning and preparing, the faster the paper comes together. Go for good enough and smooth out rough spots in future drafts. Create blocks of uninterrupted time to focus on writing and eliminate distractions that can introduce errors and slow you down. Ask for feedback on your drafts. Does the content make sense? Is the language appropriate? Are you using too much jargon or too many acronyms? When you get closer to a final draft, be sure to proofread every line as well.
Nothing turns prospects away like content riddled with errors. To get your technical white paper out there to the right audience, take advantage of all the different channels you have at your disposal. Once your white paper is out there, measure relevant metrics. Measure by channel to learn if you are in the right place and gather data on those who download your white paper. Ask for information and create calls to action CTAs that help you propel them farther into their journey according to their place in the funnel. Technical white papers are powerful marketing tools to showcase not just your product, but also your industry expertise and trustworthiness. A well-written white paper generates relevant leads for nurturing and builds your prospect and customer list.
Articulate a challenging business problem, discuss solutions, then show how your product meets those business needs. Give your prospective buyers what they need to support their choice to other stakeholders. By allowing the lead to come to you, you increase your chances of converting that lead to a customer. Our Services. CONTENT wRITING sERVICES. Blog Articles Copywriting E-books Ghostwriting Press Releases Technical Content White Papers. SEO Services. Content Briefs Keyword Research. By Need. Fully Managed Marketplace. Business Construction Education Entertainment Fashion Finance Fitness Legal Lifestyle Medical Real Estate Religion Tech Travel. Content Strategy For Writers Case Studies. Customer Login Writer Login Editor Login.
Length of Paper The length of a technical paper is not to exceed 5, (CCP Technical Paper word count is a minimum of 2, words) words . This includes everything from the title · 4 Tips for Developing and Promoting a Technical White Paper 1. Find Your Purpose. Before the first draft, determine the purpose of your white paper. Discuss the · How to write a technical paper or a research paper by Michael Ernst. This document describes several simple, concrete ways to improve your writing, by avoiding some Elements of a technical pppaper • Title • Abstract • Introduction • Theoretical background •Apppp paratus and procedure • Results and discussion • Conclusions • Nomenclature (optional) • Guideline #2: Every section of the paper should tell a story. (Don't, however, fall into the common trap of telling the entire story of how you arrived at your results. Just tell the story of the results · Retell the gist of your paper. In one to three sentences, review the main points and go into detail about why what you created is important. The best strategy here is to rely on well ... read more
If any part of the paper does not support your main point, then delete or change that part. Develop everything you need to nurture the lead from the top of the funnel to the bottom. Downsides of by-reviewer organization include:. Technical papers are submitted in the specified format, edited according to published style guides, and are ready to print. Anything shorter is unlikely to convey enough appropriate information. Many people find it easier to speak than to write.You should also include measures put in place to test for the validity of the experiment. If you do, write technical paper, they should generally come after, not before, the successful one. Statistics from well-respected resources provide authority and objectivity to your discussion. If you write technical paper approaches that were not successful, do so briefly, and typically only after you have discussed the successful approach. Enhance author prestige. A clear paraphrase of the points that are relevant to your own work along with a proper citation is usually better than a long quotation from a previous publication. Don't be afraid to get into the nitty-gritty, but try to avoid industry or technical jargon.